TripAdvisor will offer hotels to publish their addresses on a paid basis

TripAdvisor will offer hotels to publish their addresses on a paid basis

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Tripadvisor.com - one of the largest online hotel review resources - reported a fresh innovation. In the near future Ttripadvisor.com will offer a new feature for hotels, which will allow them to publish their contact details on the web site.

To date, the daily number of users of the portal Tripadvisor.com is about 25 million people a month. Leaving their feedback about hotels users of tripadvisor.com nevertheless been forced to rely on search engines to determine contact details of the certain hotel.

A new service from Tripadvisor.com includes the publication of contact phone number, email address and website address on a paid basis. The cost of service will vary, depending on the size of the hotel. The cheapest package for a small hotel would cost $ 600. The publication of contact information for the hotel from 1000 seats and above will cost 15 000 dollars, - USA Today reports.

According to the authors of the idea, the publication of direct contact details of the hotel at one of the most visited review websites in the world will allow hotels to increase the number of orders.

For users of Tripadvisor.com publishing of contact information of the hotel will help to save time for booking and search for specific hotels online.

The representatives of Tripadvisor.com believe that for many major hotel companies like Marriott, Holiday Inn, Radisson and other such a proposal will be attractive. Many of the well-known hotel chains already advertise their services on the portal. At the same time, small hotels will have an additional opportunity to assert themselves.

As for the hoteliers, the first reaction from them appeared to be a mixed one. According to some owners of small hotels, it is more profitable to invest money in advertising campaign Adwords, rather than pay a considerable sum for placing a static data on the web site. Unlike advertising campaigns in Google, Tripadvisor.com does not guarantee the permanent client arrival.

Date: 17/11/2009