Kempinski hotels change their image

Kempinski group, hotels of which offer services primarily in the segment of luxury hotel property, has recently introduced a new concept of its development. President of the company - Gianni van Daalen participated in the presentation of the new Kempinski hotels, which took place in Milan. He is well known in Russia for his old job as a vice president of Kempinski for the region of Russia and Eastern Europe and as a director of Baltschug-Kempinski Hotel in Moscow.

Kempinski - the oldest hotel chain in Europe, which can be distinguished for an exceptional identity, aristocracy and perfect service - according to the new concept will tend to promote the hotels of the chain through the prism of contemporary European lifestyle. «Remarkable European Flair» - such is the name of the new promotional campaign by Kempinski Hotels in order to update the image. «Remarkable European Flair» campaign will affect 60 working Kempinski hotels, and will be also implemented in 44 projects that are currently under development and construction.

Innovative ideas, fresh design, new notes in the classic atmosphere of the Kempinski hotels will reflect the unity of style of Kempinski brand, placing special emphasis on long-standing tradition of European hospitality. Hedonism as one of the synonyms of the Kempinski hotels will be highlighed by dozens of elements constituting the integrity of the image of Kempinski: attention to details, sense of style, understanding of beauty, fine cuisine and refinement.

Beauty will show up in Kempinski hotels, due to the new spa complexed - The Spa. High culture will find its expression in the ball rooms of Kempinski hotels - Kempinski Ball. Nightlife will be represented in the concept throught the restaurants and bars Lady in Red. A separate brand Food & Beverage will be in charge for the kitchen in Kempinski chain. Furthermore, the web site of the company will soon get a new design. The updated Kempinsk web site will represent its new image to users on the 3rd of December 2009.

The basic principle of Kempinski hotel chain will remain unchanged: new hotels will be opened primarily in major cities of Europe. Compliance with environmental standards and cleanliness in hotels will also remain among the main priorities of Kempinski.

The global financial crisis, which mostly affected the luxury hotels, has forced many major hotel chains to change tactics in order to attract customer. The presentation of a new direction of development of the chain, which Kempinski held in Milan, shows the direction, which plans to develop one of the leading operators of luxury hotels in Europe. According to Gianni van Daalen, Kempinski expects minimal profit in 2010. Return to the level of 2007-2008 is not an object to consider at the moment.