George Clooney promotes Hilton hotel s
(Hotels & Celebrities)
(0) marks: 0
Hilton hotels promise to be in the focus of fans of Hollywood's movies in the nearest future. The reason for this will be a new film starring George Clooney, which is called “Up in the air”. The film with Clooney in the title role - is the story of a man, who decided to collect 10 million bonus air miles. One of the main decorations, which will be used for the film, will be Hilton hotels.
Participation of the Hilton hotels in the new film was initially interpreted by the publicity in the USA as a classic product-placement. However, the information that has recently appeared in the American press discloses a number of additional subtleties.
According to New York Times, one of the largest hotel corporations in the world did not pay a cent for the reference to the Hilton hotels in the new film with George Clooney. In addition it was noted that the company refused to accept the payment for the rooms that were used for shooting the film.
In addition to the hotel giant, one of the biggest U.S. airlines - American Airlines - come into the spotlight in the new film. In sign of gratitude to the authors of the film, both companies have organized a party after the premiere of "Up in the air”, which was held in Los Angeles on the 30th of November 2009.
According to official representatives of the corporation, Hilton has been able to reach such a wide audience through a marketing tool for the first time during the entire history of the company.
Not only Hilton will benefit from such cooperation, but the creators of the film "Up in the air.” Thus, Hilton has already printed advertisements of the movie on more than one million card-keys to hotel rooms of the chain worldwide. In addition, a trip to the premiere of “Up in the air” in Los Angeles was the main prize, which Hilton has raffled off in the intra-corporate motivational event.
The film “Up in the air” promises to be one of the favorites at the upcoming Oscar. It is already known that the film was proposed for 6 nominations at the Golden Globe Awards.
Date: 21/12/2009
Voting
| Select a mark: |
|
| Tweet |
Comments
No comments
News
06/02/2012
Mövenpick: the first hotel on Bali
Chain of luxury hotels Mövenpick Hotels & Resorts became another major international player, which decided to enter the Indonesian hotel market. The company announced its plans to open a new hotel on Bali. Mövenpick Resort & Spa Jimbaran will be the first hotel of the network in Indonesia. Mövenpick hotel will be located on the south Bali near Jimbaran Bay.
02/02/2012
London hotels: 120 thousand refusals from booked rooms
London hotels received 120 thousand room refusals. Such an unexpected situation in the hotel market of the capital of Britain happened after the organizers of the 2012 Olympics refused to book accommodation for workers, visitors and journalists, who were to take part in service and coverage of the major sporting event of four years.
02/02/2012
The most expensive ski hotel in the world is located in France
Suites de la Potiniere received the status of the most luxurious hotel after the average value of standard rooms at all luxury hotels participating in the study was calculated. During the study were taken into account prices offered by the hotels for the period from January to March 2012. The cost of a room in a five-star Suites de la Potiniere hotel was $1958 per night.
RSS
