Missoni by Rezidor: new hotel in South Africa

Rezidor chain, which is considered one of the fastest growing hotel chains in the world, has announced its intention to open another hotel under the fashionable brand Missoni. The new hotel will be presented in one of the largest cities in South Africa - Cape Town., Rezidor has timed the opening of a new hotel in South Africa to FIFA World Cup, which starts in the country on the 11th of June 2010.

Hotel Missoni in Cape Town will include all the innovations, which Rezidor has developed for the hotel brand in collaboration with the Italian fashion house. Light, color, designer furniture and use of textiles from Missoni in the decoration - the attention of the client is primarily drawn to these factors. Hotel in Cape Town will not be an exception. It will be designed for 157 rooms, each of which will have a unique designer style. The hotel will be located in the heart of Cape Town, in downtown, surrounded by skyscrapers and office buildings. Hotel Missoni Cape Town will include the Italian restaurant Missoni Cucina, a terrace with views of Table Mountain, a swimming pool, a spa and a small room for business negotiations. Hotel Missoni will be the fourth one by Rezidor chain in Cape Town. The company has previously opened hotels under the brands Radisson and Park Inn in the city.

Missoni hotels reflect some of the latest trends in the hotel sector, the key of which - the arrival of the leading fashion designers in the hospitality industry. In addition to Missoni brand, trendy hotels under brands Versace and Armani have already been opened or are planned to be opened shortly. The world's largest hotel's giants carry out the development of stylish brands as well. Thus, the hotel chain Starwood actively promotes its hotels under the brand W.

Missoni – is the newest brand in the portfolio of Rezidor. The hotel in Cape Town will be the second in a row Missoni hotel in the world. Rezidor represented the first hotel, created in collaboration with the Italian design house, last year. It was Hotel Missoni Edinburgh. Among the nearest plans of the chain – the opening of Missoni hotels in Kuwait and Oman.

As for the prospects of the Rezidor, the company remains one of the most dynamic hotel chains in the world. Last year Rezidor was recognized as the fastest growing hotel chain in the world. In total in 2009 it opened 36 hotels in Europe, Africa and the Middle East.