Discounts in the hotels are mostly dependent on the season of the year. In summers and winters discount season starts in some hotels, while in the others it is replaced with the high season.
In the beach hotels discount season starts from mid-September and last until mid-May. For ski resorts, where the high season starts in October, the hotels offer discounts for their rooms from the beginning of the summer. Traditionally, many hotels offer discounts to the customer for Christmas and New Year. But often such actions – are only the reduction of previously overrated prices to the normal level.
Typically, the standard amount of the discount for hotel rooms does not exceed 15%. Such a pricing policy is typical for most hotels in Western Europe, Britain, Australia and the United States. However, the global financial crisis makes adjustments to the established traditions of hospitability. The hotel owners have to make unprecedented actions in order to keep the occupancy of their hotels on the same level. The hotels of many European capitals, from Amsterdam to Prague, offer 30% discount and even more.
Besides seasonal discounts the hotels offer the wide range of discount programs. In Europe and the USA there are special club cards, the owners of which after collection of a particular number of points can book the rooms in the hotels with considerable discounts – up to 50% of the room cost. The price of the membership in such clubs is about 40 – 100 USD. After becoming a club member and paying dues annually, the clients gets a possibility to use the discounts within his/her country and abroad. Such saving system is particularly popular in the USA, where in addition to numerous travel clubs there are whole book series
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