Hotel giant IHG, within the scope of its advertising company has arranged in a number of major cities around the world unusual contest, jumping on the beds. In London, Shanghai, Paris and New York, IHG (InterContinental Hotels Group) has installed not just beds, but superjumping and superlarge beds. Dimensions of each bed from IHG are 14 meters in length and 9 in width. To jump IHG has invited show-business stars, famous athletes and ordinary people from the street.
It is not reported, whether the organizers of the jumping on the beds expect to get into Guinness Book of Records. However, there is no doubt that the patent for the invention of new ways of active recreation is now owned by IHG.
Jumping on the beds is a part of a big event of hotels of the IHG company. IHG today is one of the largest hotel companies in the world, which manages such world-renowned hotel brands like Holiday Inn and Crowne Plaza. Recently IHG announced unprecedented measures to attract guests to the hotels network. Henceforth, anyone who book in the hotel group of IHG two nights, get the third night for free. The jumping on the giant beds itself that were installed on the streets of mega-cities, have become a symbol of the ease with which customers can now jump from bed in one hotel IHG to the bed in other IHG hotel.
The event will last for 2 months starting from May 4 to July 3. To participate in the action are invited customers who use loyalty program of IHG Priority Club Rewards. They are able to count on the sounded above bonus in the hotels of Holiday Inn, Crowne Plaza, Hotel Indigo, Staybridge Suites and Candlewood Suites networks. For those who are not party to the program from IHG, the site GetAFreeNight.com offers to correct this unfortunate misunderstanding. There you can register online as a partner of the program.