Best Western hotel chain, which is known as one of the largest in the world, today announced launching of three new brands on the market: Best Western, Best Western Plus and Best Western Premier. As noted in the press release, accommodation conditions and a set of services in the hotels, presented by each of the brands, will be formed according to the network Best Western customers’ feedbacks.
For each of the brands Best Western developed a system of standards, which provides for the classification of rooms, client services and food.
Best Western hotels will reflect the classic network’s ideas of comfort with a set of standard services. In total the chain of Best Western brands will include 257 hotels.
In the hotels of Best Western Plus will be available such additional comfort options as spacious beds, larger rooms, more varied menu and innovative technologies.
Best Western Premier hotels will present luxury hotel segment. Style and gloss of Best Western Premier will be reflected in 143 Best Western hotels across the globe.
As you might guess, new segmentation from Best Western actually repeats the classic classification of hotels from 3 to 5 stars, which have long been used around the world. But as for Best Western, different classes promise its own features.
The fashion for rebranding has overflown many well-known hotel chains. Among the most ambitious image changing networks is Holiday Inn. In addition, the French hotel giant Accor has reconsidered its portfolio and replaced three old budget brands - Ibis, Etap and All season for two new - Ibis budget and Ibis Styles. Thus, the desire of the Best Western to keep up with the general trend is clear. On September 22, 2011 Best Western begins the second phase of the campaign, when will be partially disclosed features of each of the three new brands.