Accor plans to expand its presence on the Indian hotel market. The company plans to open 12 new hotels in 2012. French hotel giant is preparing to build at least 2,500 new rooms by December 2012. This plan will enable Accor to double the number of its hotels in India. The company is currently represented by 10 hotels in India with over 2,000 rooms.
In 2012 Accor planned to present three premieres in India. The company brings to the local market two luxury hotel brands - Sofitel and Pullman, as well as ultra budget Formule 1. Thus, in the coming year, Accor will be represented in India in total by six brands. Currently in India are opened hotels of the Novotel, Ibis and Mercure brands.
It should be noted that, despite the opening of the two luxury hotels in 2012, the basis for the Accor expansion in India will be budget and middle-class hotels. The company intends to open three new Formule 1 and five Ibis hotels, one Pullman, one Sofitel, and a three hotels under the Novotel brand. Part of the hotels will be owned by Accor, but most of the new hotels will work under a franchise.
One of the most anticipated Indian hotels from Accor will become Sofitel Mumbai. Building of hotel in Mumbai started in 2006. Accor has invested in the hotel building about $16 million, which provided the company with 40% share in the hotel. The hotel was planned to be opened in 2009, but it will be presented at the beginning of 2012.
Pullman Gurgaon Central Park is the Accor hotel, which will be opened in the Indian capital New Delhi in close proximity to the international airport. This hotel won’t be owned by Accor, the company will only manage it.
But all Formule 1 hotels in India will be owned by Accor. In total Accor plans to open in India 12 hotels of the famous budget brand by 2015.