Jumeirah hotel chain will operate one of the most luxurious hotels in Italy. In 2012 this hotel chain from the UAE will start to manage the Grand Hotel Via Veneto in Rome. After the re-branding the hotel will be named Jumeirah Grand Hotel Via Veneto. Previous private owner will continue to own the hotel under Jumeirah management.
According to the authoritative travel publication Conde Nast Traveller Grand Hotel Via Veneto was among the best hotels in the world in 2011. The hotel includes 122 rooms. Among its best-known services is spa Aqva City Spa, as well as two restaurants with excellent cuisine.
Interiors of the Grand Hotel Via Veneto are decorated with Dali and Picasso work. Murano glass chandeliers, black granite and travertine stairs also prove the luxuriousness and unique style of this hotel.
Inclusion of the famous hotel in Italy into the Jumeirah Group portfolio was a continuation of the company's strategy to enter the European market. In addition to the hotel in Rome today Jumeirah Group includes the Jumeirah Frankfurt Hotel and a 3 hotels in London, including the Jumeirah Carlton Tower, Jumeirah Lowndes Hotel and the newest apartment hotel Grosvenor House Apartments. The company plans to open its first hotel on Mallorca in Spain. According to hoteliermiddleeast.com, Presentation of the luxury Jumeirah Port Soller Hotel & Spa is scheduled for spring 2012.
Gerald Lawless, the executive director of Jumeirah Group, noted that new chain hotel will make Rome even more popular region for the Arab from. In addition to the new Jumeirah hotel, tourists from UAE will be attracted to the Eternal City by the new Emirates Airlines flight from Dubai on A380 super liners.