Hilton: 500 restaurants in 3 years

Hilton: 500 restaurants in 3 years
Hilton: 500 restaurants in 3 years

Hilton Worldwide company, which is one of the recognized world hotel industry leaders, has published a strategic plan, under which it plans to open 500 new restaurants in different countries over the next three years.

According to this program, the company launched a specialized web resource hiltonrestaurantconcepts.com, which is designed to help the restaurant business authorized partners to realize their ideas and concepts in the hotel restaurants. During the registration all members set their preferences for the menu, design elements and its price category. After approval of the application by the Hilton Worldwide the participants get ready concept and options for placing restaurants in particular hotels.

Now the site offers original concepts created by the Hilton Worldwide, which will be a great addition to such already opened restaurants as «Sky Grill» in the Hilton Baku, «Capability» in London Syon Park, A Waldorf Astoria Hotel, «Roberto's» in the Hilton Bucharest, and «Masons» in the Hilton Manchester Airport. Concepts for such restaurants as «Les Solistes by Pierre Gagnaire» and «Romanisches Café» at the Waldorf Astoria Berlin are now in development.

The vice-president of the Hilton Worldwide for food and drinks Beth Scott said that the purpose of this program is to realize the specific concepts of this region, as well as offering its regular guests the appropriate menu. She also said that this program is a good opportunity for the representatives of the restaurant business to develop and promote their brands.

Since the launch of the above-mentioned web site more than 900 hotel owners registered there. There are already the first results of such cooperation. Thus, at the Washington Hilton will be opened one of the first on the East Coast restaurants of the The Coffee Bean & Tea Leaf chain, and for Hilton McLean hotel in Virginia was developed an award-winning culinary concept.

Currently the web-based resource hiltonrestaurantconcepts offers both its own original developments in the area of F&B and already existing concepts of such restaurant business representatives as The Burger Joint, The Coffee Bean & Tea Leaf, Ruth's Chris Steak House and many others. It is expected that 50 new concepts will be added to the site by the end of this year.

Linden Anton

Date: 01/03/2012

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