Hilton Hotel Corporation considers Russia as one of its main markets in the near future. Here the American giant relies not only on the size of the country, but also on concrete numbers, which allow to assess more precisely the potential of the region. These figures were got from a study conducted for the Hilton Worldwide.
According to the report prepared by Euromonitor International, the hotel market of Russia will be able to double revenues from inbound tourism by 2016. At the same time it can be achieved by optimizing the existing hotel infrastructure.
Now almost all Russian regions suffer from room deficient in almost every price segment, including luxury. The only exceptions are Moscow, Sochi and St. Petersburg, where is marked relative saturation in the sector of luxury hotels.
According to the study results, although the Russian tourism has considerable potential, the image of the country among the foreign tourists is quite controversial. It is explained by the bureaucracy, undeveloped infrastructure, high prices for accommodation and unpredictable level of service.
It is possible that Hilton will be able to change the opinion of foreign visitors. Currently the company intends to increase its presence in several niches. In the next few years Hilton will present in Russia 28 new hotels of various brands, including Hilton Hotels & Resorts, DoubleTree by Hilton, Hampton by Hilton and Hilton Garden Inn.
According to Simon Vincent, president of the Hilton Worldwide in Europe, Russia has the opportunity to double the income from inbound tourism. At the moment the figure of money spent by the Russians abroad and foreigners in Russia are three times differ. Such a significant "imbalance" in the costs at the same time shows the enormous potential of the Russian tourism industry.
In the report are underlined significant opportunities of the Russian tourism industry, which can make the industry more competitive, as well as measures to be taken to help the country attract more international travelers.
Ilya Kalachev, according to press-release