Hotel chain Choice Hotels International - is one of the leading players of the world hotel market. In today's travel industry Choice Hotels International is presented by various hotel brands, for example, Cambria Suites, Comfort Inn, Sleep Inn.
Choice Hotels International is not directly engaged in the construction of hotels, but it takes part in license realization. The number of licenses issued annually by Choice Hotels International gives rise to consider it one of the biggest world licensors in the industry. In turn, this title allows Choice Hotels International to be reputed the largest holdings in the global hotel industry.
Choice Hotels International was established in the United States in the late 30’s of 20th century. At the time of its founding, the company received the name of Quality Courts United, which was replaced with Choice Hotels International in the early 90’s. The owners of the motels in the South and North Carolina have become the owners of the company; they have combined efforts to promote their services. Nowadays headquarters of Choice Hotels International is located in the town of Silver Springs, State of Maryland, USA.
Since the founding of Choice Hotels International its expansion was only increasing, allowing the company to move unceasingly on the path of success. Choice Hotels International was constantly developing new models for the hotel management and applied them in the hotels, which were the parts of the holding. In the history of the company there was an effective cooperation with another famous hotel chain - Best Western, which, however, ended in 1964.
Since 1982 Choice Hotels International has launched numerous hotel brands such as Quality Royale, Clarion, Mainstay Suites, and others. During its activity Choice Hotels International does not use any special standards for inclusion of new hotels into the holding. The only requirement, that a license seeker should know, is that his hotel should be without doubt a worthy representative of hotel industry.
Such a tactics enabled Choice Hotels International to take a niche of one of the leaders in their field. In the mid 90-s Choice Hotels International officially became the world's largest franchise hotel chain. Since then, no one has ever doubted in the future success of Choice Hotels International, which has worded up a reputation of one of the most promising and innovative companies in the hotel industry.
