The exhibition World Travel Market (WTM) in London - is one of the major events for the tourist industry in general and for the hotel industry in particular. World Travel Market is held annually in November. The exhibition center ExCeL- a giant pavilion at the Royal London docks, with a total area of 400 thousand square meters – serves as a venue for WTB.
Almost all of the major players of modern tourist market, including the hotel corporations, take part in the World Travel Market. The number of registered participants of the World Travel Market in 2008 came to 5 thousand.
For the representatives of hotel industry World Travel Market - is an opportunity to learn the latest trends in the tourist business, find out the tourist preferences and familiarize with the forecasts of the major international travel agencies for next year.
World Travel Market is considered to be an excellent platform for launching of new destinations, that is why major hoteliers from all over the world are trying to get to WTM in order to keep the track of the latest tendencies. In particular, in 2008, one of the main topics at the World Travel Market was a hotel boom in the Internet, which enabled many companies to save significant fund on advertisements and staff through the implementation of online room booking systems.
The regions, popularization of which can be taken to the credit of hotel corporations, were represented at the WTM Resorts Sanya in China and Mayyakoba in Mexico are the prime examples of this. Sanyz is called to as <<Hawaii of the Celestial Empire>>, and Ritz and Banyan Tree announced the opening of the hotels at this resort at the WTM. Mayyakoba became famous as the «Riviera of Maya» primarily due to the luxurious hotels of Fairmont, Rosewood and Mandarin.
Many major hotel chains select WTM for the announcement of their projects. The exhibition in London gives them the opportunity to launch a loud advertising campaign for their potential customers: tour agencies and operators. IHG, Rezidor, Shangri-La, Four Seasons announce the openings of new hotels and entire brands in the bounds of their multibrand strategy.
Stands of the hotel corporations regularly become prize winners of various contest held at World Trade Market. Among the recent laureates – a chain of luxurious hotels Prestige Hotels, which stand received a prize for the best design.