Accor, one of the largest hotel chains in the world, continues to actively develop luxury hotels in Indonesia. The company has announced its plans to open 12 five-star Pullman hotels over the next five years in the largest cities of the country.
Publication Jakarta Post quoted Gérard Guillouet, the vice-president of Accor Malaysia, Singapore and Indonesia, who reported that his company is preparing to introduce new hotels in Bali, Bandung, Medan, Surbaya and Yogyakarta.
Target customers of the Pullman hotels are business travelers. Therefore several cities in Indonesia were a logical continuation of the brand development in the region.
It is worth noting that Pullman brand was also actively promoted in Indonesia in the past year. Thus, in February 2011 was opened Pullman Legian Nirwana hotel on Bali, and in November 2011 was presented Pullman Jakarta Central Park in the capital Jakarta.
Accor interests in the new Indonesian directions "miraculously" coincide with the intentions of the Ministry of Tourism of Indonesia to begin promotion on foreign markets of new tourist destinations in the country, including the five cities chosen by Accor. In total the national advertising campaign will include 10 cities in Indonesia. These are Bandung, Batam, Denpasar, Jakarta, Medan, Makassar, Manado, Mataram, Surbaya and Yogyakarta.
Accor intends to develop Pullman network for the construction of absolutely new hotels and rebranding of already existing 5-star hotels. One of them promises to be the Nikko Hotel. Its rebranding is finished and now the company plans to spend $10 million to upgrade the hotel.
Pullman development in Indonesia is a part of the brand expansion on the world markets. Earlier another top manager of Accor, the chairman and the director of Accor Asia Pacific Michael Issenberg, told the press that during the next 3 years the hotel chain plans to open about 70 new Pullman hotels around the world, 23 of which will be presented in the Southeast Asia.